The launch of Mercedes-Benz R-Class required careful thought in the conceptual process. Mercedes-Benz was already a well-established global brand, and it was important to leverage this brand recognition to our advantage. In order to create a successful image campaign, we needed to keep in mind the Mercedes-Benz targeted demographic. Mercedes-Benz wanted their new R-Class to focus on a very specific team’s challenge: to establish an exciting new brand without sacrificing the existing identity. Our concept was complex, yet held a simple appeal for a global market. We celebrated the birth of a new Mercedes-Benz by placing a famous landmark stamp on the R-Class brand. Our intention was to create instant visual recognition by aligning the R-Class automobile with some of the world’s most timeless and grand monuments, including such places as the Taj Mahal of India and The Forbidden City of China. The result was a well-balanced campaign that gave the new R-Class a classic brand identity with a fresh new look. The campaign was a success! We were able to brand the new R-Class, while keeping a global appeal and maintaining Mercedes-Benz’s world-renowned level of excellence.

“When we came to U.S. CREATIVE CONSULTING with our ideas, we were unfocused in our concept and direction. U.S. CREATIVE CONSULTING’s team helped U.S. to concentrate on what was important – our brand. From there they designed an amazing commercial campaign that helped launch one of our most successful car models to date. They were fast and precise, without sacrificing the high level of creativity and innovation they are so well-known for.”

Each year MTV produces the MTV Video Music Awards, their most highly anticipated and highly rated show of the year, honoring the achievements of the year’s best artists in popular music. MTV challenged U.S. CREATIVE CONSULTING’s creative team to create a cutting-edge television campaign featuring the host city where the live event would take places: Vegas, baby! Also, in the mix was a global audience-generating show open featuring a live comeback performance by Britney Spears.

Our Creative strategy was to use the iconic persona of the city of Las Vegas to maximize the effectiveness of the 2007 Video Music Awards promotional campaign. We looked at identity and culture that made Las Vegas look like “Vegas.”  To us, “Vegas” was a high-technology and modern concept that would give us the design freedom to make awesome shapes and movement and was reminiscent of LCD images one would see gracing billboards all along the Las Vegas Strip.

“Working with U.S. CREATIVE CONSULTING on the 2007 Video Music Awards campaign was amazing. They immediately grasped the concept of the show and conceived and designed a campaign that worked for U.S. universally across all our markets and channels.”

— Kevin MacKall, Senior VP, MTV

When we were assigned the task to brand a product that was as vast and complex in its telecommunication and business infrastructure service as Verizon Business our initial reaction was “Lets get to work!” Thinking from the perspective of the consumer we knew the message had to be bold, simple and direct.

An additional challenge we faced was conceptualizing a brand image campaign that would be effective across all of Verizon Business’ media platforms, including television, print and web. Our creative team came up with a visual solution that worked beautifully. We created a cohesive campaign, that, whether seen on television, billboards in the airport, or surfing the web, the Verizon Business brand was recognizable as one message. In the end, we were able to take Verizon Business’ huge, multi-platform brand and create one solid message.

Verizon was extremely satisfied with the outcome.

“The creative teams at U.S. CREATIVE CONSULTING were able to help tie our brand strategy ideas together, making them into one unified and streamlined concept.”

— John Rea, Creative Director, Euro RSCG

CNBC, the leader in business news and financial information on television, is viewed by millions of market watchers around the world. CNBC asked U.S. CREATIVE CONSULTING to give the channel the look and feel of what their viewers have come to expect to see in programming: power, finance, global and wealth. We put on our game faces and got to work. We knew that the channel had to look smart and sophisticated to the financial market watches from all over the world.

One of the challenges with branding CNBC was to have a high level of sophistication in design. In addition, we also had to make all the elements work as live broadcasting elements. CNBC relies on real-time updates of market movement, so all of the on-air graphic tools had to work together perfectly, while maintaining a pristine look. Both design and function came together perfectly to create an image of global leader in business news.

“U.S. CREATIVE CONSULTING really took charge of our design concept for the launch of our new CNBC channel. Their level of professionalism and success in designing award-winning brand campaigns is second to none. The look of the channel is amazing, and shows in ratings as the highest rated business channel in our market…and U.S. CREATIVE CONSULTING is a part of that.”

— Thomas Clendenin, VP Marketing, CNBC